Cellulite and stretch marks are no longer an inevitable fact of life

Banish the most stubborn beauty problem women face today with this scientifically advanced, comprehensive regimen. Murad's Firm and Tone Regimen is proven to hydrate, firm and stimulate blood flow, leaving you with tightened, supple, smooth skin that you
will be proud to show off.

What you don’t know about Cellulite

You know what cellulite looks like—skin with an unsightly “cottage cheese” appearance. You may also know that it’s something almost 90% of adult women will experience (and that 100% of cellulite sufferers would love to get rid of cellulite as soon as they see the first tell-tale dimple!). But did you know that cellulite has nothing to do with being overweight or out of shape?

Cellulite is a Symptom of Damaged Skin

Generations of women have tried to treat cellulite using fad diets, exercise, thermal creams and even mechanical manipulation. These old fashioned “cellulite cures” all proved futile because the hard fatty nodules of cellulite are not a “fat” you can lose—they are a symptom of deterioration of the skin’s delicate vascular system caused by age, stress, environmental irritants and hormonal changes.

Cellulite vs. Regular Fat

Murad’s New Approach to Cellulite

Understanding that cellulite is a symptom of vascular damage is the scientific foundation of Murad’s unique approach to getting rid of cellulite’s lumps and dimples. Murad’s two-step cellulite regimen focuses on feeding and hydrating your skin from both the inside and the outside. Murad’s Firm and Tone Dietary Supplement Pack provides cell-fortifying nutrients that support the repair of vascular damage which weakens skin structure. Without strong structure, fat cells are free to migrate and aggregate as cellulite nodules. Murad’s Firm and Tone Serum works on the skin’s surface to increase firmness and elasticity while masking imperfections. Clinical studies show that women who complete the full 8 week Murad Cellulite Solution Regimen can reduce the appearance of cellulite by an amazing 69%! You could be just 8 weeks away from a body that’s virtually cellulite free.

The 4 Stages of Cellulite

The actual cause of cellulite occurs internally with the weakening of the skin cells and connective tissue. As the skin loses its essential water and weakens, buoyant fat cells trapped just below the skin are able to push into the dermis, the middle layer of skin, and show through the surface.

Cellulite Develops in Four Distinct Stages

(VIDEO)

Stage One:

You may have cellulite and not even know it. Cellulite is a process that starts deep in the dermal layer of your skin. At stage one, cellulite damage is not yet visible. Blood vessels begin to break down allowing water to leak into tissue
Excess fluid accumulates causing deterioration of the collagen and elastin that give skin its structure Sub-dermal fat cells clump together and begin to migrate upwards

Stage Two:

At stage two, the surface effects of cellulite are minimal, but when pinched, an “orange peel” texture is apparent. Vascular breakdown accelerates Accumulation of fluid and deterioration of structure are more pronounced
Fat cells migrate into the dermis more freely

Stage Three:

By this stage, orange peel skin texture is apparent even without pinching.

Skin may have a rough, bumpy feel Damaged blood vessels cannot deliver nutrients needed for healthy skin metabolism and repair Fibrous bands of septa bind fat cells into hard nodules

Stage Four:

In the final stage of cellulite development, lumps and dimples are always visible and damage occurs at all layers of the skin. Nodules and fluid retention lead to pain and tenderness Nodules are larger, more common and harder Fluid retention is severe To repair cellulite and stretch marks, we need to focus on repairing the dermis, not on burning fat. By simply adding key skin hydrating, cell-fortifying nutrients to our diets we can rebuild, rehydrate and revitalize our skin, forcing stubborn fat cells back invisibly below the surface and keeping them there.

Repairing Cellulite Damage

Cellulite is a complex process that begins internally with damage at the cellular level. This damage leads to the deterioration of blood vessels and a cascade of degenerative changes throughout the skin. We recognize these changes on the surface of the skin as cellulite. Dr. Murad has created a regimen that supports skin repair from both the inside and the outside to dramatically reduce the appearance of cellulite. You’ll see up to a 69% improvement in the overall appearance of your skin in just 8 weeks! The Murad Cellulite Solution gives you results you can see and feel because each active ingredient in the Firm and Tone Dietary Supplement Pack and Firm and Tone Serum promotes one or more of the nine scientifically proven ways that skin health and healing can be supported.

Nine Ways to Improving the Apperance of Cellulite

1. Strengthening blood vessels / increasing blood flow

2. Encouraging the production of connective tissue

3. Stimulating the production of collagen and elastin

4. Attracting water to the cells

5. Repairing cell membranes

6. Reducing waste water (from leaky cells)

7. Preventing free-radical damage

8. Reducing inflammation

9. Promoting exfoliation

Good nutrition through diet and supplements is 80% of the recipe for good skin health.

In addition to regular use of Murad’s Firm and Tone Dietary Supplements, smart choices in your diet can also enhance your body’s ability to cope with the free radical damage that leads to cellulite. Dr. Murad has identified 7 key nutrients as "Cellulite Stoppers" because they promote one or more of the nine scientifically recognized ways to support skin health. Although all 7 are included in Murad’s Firm and Tone Supplements, foods rich in these nutrients should form the foundation of your diet.

CELLULITE STOPPER #1 - LECITHIN

 Lecithin Rich Foods: Eggs, soy, cauliflower, peanuts.
Function: Aids in tissue repair by rebuilding cell walls to keep organs hydrated and
functioning optimally.

CELLULITE STOPPER #2 - GLUCOSAMINE

 Glucosamine Rich Foods: Not readily available from food. Generally taken as a supplement.
Function: Building block for repair of connective tissue that gives the skin’s dermal layer
strength and integrity.

CELLULITE STOPPER #3 – ESSENTIAL FATTY ACIDS

EFA Rich Foods: Fish oil, flaxseed oil, olive oil, seeds & nuts.
Function: Helps repair cell walls by attracting water to dehydrated cells.

CELLULITE STOPPER #4 – ESSENTIALAMINO ACIDS

Amino Acid Rich Foods: Eggs, poultry, non-fat dairy, soy.
Function: Building blocks for the production of collagen and elastin in connective tissue.

CELLULITE STOPPER #5 - ANTIOXIDANTS

Antioxidant Rich Foods: Colorful fruits and vegetables.
Function: Neutralize the cell damaging free radicals that create the tissue degeneration we see as cellulite.

CELLULITE STOPPER #6 – ANTI-INFLAMMATORIES

Anti-Inflammatory Foods: Fruits, vegetables, soy, olive oil.
Inflammatory Foods (AVOID): Red meat, butter, saturated fats, simple sugars.
Function: Smooth tissue, prevent damage by reducing inflammation.

CELLULITE STOPPER #7 – B VITAMINS & TRACE MINERALS

 B Vitamin Rich Foods: Whole grains, legumes, dark green vegetables, non-fat dairy.
Trace Minerals: Maintaining a varied diet is key. Supplementation is recommended.
Function: Essential for metabolism of nutrients to build skin and connective tissue.

In order to share current thinking about nutrition, the U.S. Department of Agriculture recently completed a long awaited revision of its healthy food guide pyramid. This latest configuration shifts the weight of the four basic food groups from meat and dairy to grains, fruits and vegetables. Dr. Murad has taken the update a step further. Unlike the traditional food guide pyramid, Dr. Murad’s Food Pyramid doesn’t include red meat and other high-saturated fat meat products in the protein group, whole-fat dairy products in the protein group, refined grains and carbohydrates in the grain group, high-calorie refined sugars or unhealthy fats and oils.

Despite the strict sound of the guidelines, Dr. Murad does understand human nature, and believes that it’s okay to have a bite of chocolate or the occasional hamburger. He simply encourages us to try and substitute healthier, cellulite-fighting alternatives when possible. Naturally, the more you follow the guidelines of the Murad Food Pyramid, the more successful you will be in helping your skin to heal and avoid new cellulite damage

FRUITS & VEGETABLES

The base of the Murad Food Pyramid shows the foundation of your anti-cellulite diet—fruits and vegetables. You should eat 3 or more daily servings of fruits and at least 5 daily servings of vegetables. These foods are rich in the antioxidants your body needs to heal your damaged skin cells. They also contain many of the trace minerals and B vitamins that your body uses to metabolize carbohydrates, fat and protein, to synthesize DNA and to build new cells. Because the water is encapsulated in the cell structure of these foods, fruits and vegetables are also probably the best source of water for your body.

Whenever possible, eat fruits and vegetables raw. If you cook the vegetables, steam them to retain the nutrients or lightly boil them.

WHOLE GRAINS

The next step up the pyramid is rice, pasta, bread and cereal. These whole grain foods are important sources of the vitamins and minerals your body needs to make use of other nutrients in your diet, such as carbohydrates, fat and protein. You should eat 4-8 servings of whole grains a day. Remember to look for the whole grain—that means choosing brown rice, whole wheat pasta and whole wheat bread.

PROTEINS

The third tier of the Murad Food Pyramid is reserved for protein-rich foods—including, omega-3 rich fish, white meat chicken, eggs, soy foods, fat-free and low-fat dairy products and beans. These foods provide most of our amino acids and give your body the raw materials it needs to build collagen and elastin—the two substances necessary for keeping your dermis and blood vessels firm, strong and smooth. Try to eat 4-6 servings a day.

FATS

Everyone needs fat in their diet—but probably not as much as most people eat and probably not the kind most people eat. Limit yourself to 3-4 servings a day. “Healthy” fats are unsaturated and rich in omega 3, 6, and 9 fatty acids. Flaxseed oil, extra-virgin olive oil, canola oil, natural nut butters, and nuts are delicious sources of the "good" fats you need to keep your skin hydrated, supple, youthful and healthy.

SUPPLEMENTS

At the top of the Murad Food Pyramid are nutritional supplements. These are isolated forms of the nutrients your body needs to repair damaged skin. Often our diets do not provide enough of the antioxidants, anti-inflammatories, glucosamine, lecithin, essential fatty acids, B vitamins and trace minerals we need for strong skin. That’s why daily supplementation with an extra dose of these skin building “cellulite busters” may be the most important step you can take to eliminate imperfections in
your skin.

You can find these cellulite-busting nutrients in the Murad Firm and Tone Dietary
Supplement Pack for Cellulite and Stretch Mark Management.

Free Radical Damage

The Building Block of Cellulite

Your skin is your body’s largest organ and the appearance of your skin
is an important indicator of your overall health. While cellulite isn’t
usually a symptom of a life-threatening health problem, it is a symptom
of the cumulative damage caused by age, stress, hormones and
environmental factors.

These assaults on your skin generate an excessive load of "free
radicals" in your body—free radicals are the agents that cause
the cellular damage we eventually see as cellulite.

Murad’s Cellulite Regimen Neutralizes Free Radicals

Dr. Murad’s research has confirmed that 80% of the challenge of
controlling cellulite can be met by providing your body with the focused
nutritional support it needs to reduce the free radical load in your
system. That research led to the development of the patented complex
in Murad’s Firm and Tone Dietary Supplement Pack that neutralizes free
radicals and supports cellular repair. Used daily, these scientifically
formulated anti-oxidant rich supplements have been clinically proven to
encourage the appearance of firmer skin by up to 78% in just 8 weeks.

Protecting & Maintaining the Surface of your Skin

EXFOLIATION

Exfoliation is especially important in areas where we are trying to encourage the skin’s natural rebuilding process to repair and prevent cellulite damage. Since skin cells grow less active when trapped under "dead" cells, exfoliation helps to improve and maintain your skin’s health and appearance by polishing away the thick dulling layer of dead cells that builds-up more quickly as skin ages. While both chemical and mechanical agents can be effective exfoliants, look for products with ingredients that are aggressive enough to polish the skin but gentle enough to avoid damage and irritation. Doctor recommended chemical agents include Alpha and Beta Hydroxy Acids. Because the scrubbing particles in mechanical exfoliant products should not have any sharp edges, Dr. Murad chose sugar and jojoba beads as the agents for Murad’s Activating Body Scrub.

DRY SKIN BRUSHING

Brushing your skin with a natural bristle brush provides a triple-action method of addressing your cellulite. Not only do the bristles exfoliate, brushing stimulates both blood and lymphatic circulation. The increased blood flow helps to bring more healing nutrients to help repair cellulite damage while the boost in lymphatic circulation means that toxins and waste products are cleared more quickly.

SUN PROTECTION

Like any other part of the body that is injured, your damaged cellulitic skin is especially vulnerable and needs extra protection. Since cellulite is essentially cell and connective tissue damage, you must shield your skin from any exposure to sun, in order to not worsen the situation. A sunblock with a high SPF, like Murad’s Waterproof Sunblock SPF30, gives your skin the essential protection it needs and allows existing cellulite damage to heal.

MOISTURIZING